The mentors you choose have been down the road you’re about to go down, and can provide valuable business insights, advice, moral support, and the encouragement you might need in order to succeed as an entrepreneur.

Effective rent is the average rent a tenant pays after accounting for discounts, incentives, or lease concessions. It reflects the real cost of renting a property over the lease term, helping businesses and tenants compare different rental options and determine the true financial impact of a lease agreement.